Just in the past two weeks, Google has:
- Updated its mobile app with data and features that make part of it look more like Facebook's News Feed product. Google calls that portion of the app its "Feed."
- Rolled out "SOS alerts," tools that deliver emergency information to users of its Maps and Search apps facing a crisis. It comes nearly three years after Facebook introduced its "Safety" feature, which lets users check in with family and friends after a terrorist event, natural disaster or other potentially dangerous situation.
- Begun pushing notifications to users of its desktop Gmail application suggesting they try using the company's mobile app. (See notification window below.) That marketing technique is notable because it is similar to the one Facebook used to push tens of millions of its users to try Instagram, a service which grew by 40 percent to 700 million users between June 2016 and April,2017.
Google is trying to do to Facebook what Facebook did to Snap—by aping some of its features
- Google recently updated the "Feed" portion of its mobile app, which now looks more like Facebook's News Feed
- The company also rolled out "SOS' tools" to help users in crisis, as does Facebook's Safety mode
- Google is also pushing marketing notifications to users of its desktop Gmail application urging them to try the mobile version of the app. Facebook has done the same to help push its users to Instagram
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